Protein, fat, minerals, carbohydrates, and water are the five building blocks of meat. We source these building blocks directly from plants. Using heating, cooling, and pressure, we create the fibrous texture of meat from plant-based proteins. Then, we mix in fats, minerals, fruit and vegetable-based colors, natural flavors, and carbohydrates to replicate the appearance, juiciness, and flavor of meat. The result? All the flavor you want, none of the cholesterol, hormones, or GMOs you don't.